Last year, Google began partnering with HouseCanary — an AI driven real estate brokerage — for a pilot program to deliver real estate listings directly to viewers via simple Google searches. The pilot program was initially only available in eight major markets, but this summer, will be expanding to all fifty states.
Unlike standard Google searches, which take data from wherever they can be found, this data will be sourced directly from a multiple listing services to ensure as much accuracy as possible and comply with regulations. Not all MLSes are participating, though, so only data from participating MLSes will be available. Currently, these are My State MLS, California Regional MLS, and San Diego MLS, but Google and HouseCanary are hoping to get more on board.
The goal of this program is to increase discoverability. Right now, potential clients looking to buy or sell can find information about homes for sale via sites such as Zillow or Trulia, but these sites don’t direct them to an agent — or if they do, it’s an agent that paid these companies to promote them, not necessarily the agent with the relevant listing. With this program, there will a button allowing searchers to directly contact the listing agents.
Photo by Agence Olloweb on Unsplash
More: https://www.realestatenews.com/2026/06/11/google-to-serve-up-real-estate-listings-nationwide