Christmas is coming up, and whether you love the holiday season or dread it, there’s something you can look forward to — gift giving. It turns out giving to others is good for your health! According to Professor Michael Norton and his Harvard Business School study, participants are happier spending money on others than themselves.
This residual happiness is not limited to spending and physical gift giving. In fact, a National Institutes of Health study found that when people give to charities and volunteer their time, it activates the region of the brain associated with pleasure, social connection and trust. And with the holidays firmly around the corner, there’s no better time to get your give on.
Giving is not only good for our emotional well-being but our physical health, too. Kathleen Lawler of the University of Tennessee conducted a study that found participants had lower blood pressure when providing social support to others (as opposed to those who didn’t), leading to the conclusion that giving reduces stress and improves longevity.
Generosity’s health-boosting effects tend to ripple out and gather up others in its wake. It’s linked to the release of oxytocin, commonly dubbed the “love hormone.” This induces warmth, empathy and the propensity to be generous towards others, which kick-starts a behavioral circle of giving, according to neuroeconomist Paul Zak.
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