Kelley Blue Book is a brand well-known for valuations of new and used cars. In partnership with True Footage, a home appraisal technology company, Kelley Blue Book will start providing valuations for homes as well. The public launch is expected in August in ten states: Arizona, California, Colorado, Florida, Nevada, North Carolina, Oregon, Texas, Utah and Washington. The plan is for Kelley Blue Book Homes to be available nationally in 2027.
Contrary to many other lead generation platforms, Kelley Blue Book Homes will charge agents a variable subscription fee based on market conditions and number of ZIP codes serviced, rather than a flat percentage of commissions. The expectation is that the agents using the service are more likely to be experts within their geographical area. For consumers, Kelley Blue Book Homes will be completely free to use.
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More: https://www.realestatenews.com/2026/07/07/kelley-blue-book-now-in-the-home-valuation-game