Zillow launched its Zillow Offers program back in 2018, in which Zillow would purchase homes directly to update and relist. This process is called flipping, and is a fairly common strategy. Within California, Zillow Offers was available in LA, Riverside, Sacramento, and San Diego. Unfortunately for Zillow, they weren’t actually very good at it. Their investment efforts turned out to be losses, and as a result, they are now eliminating the program.
That may not even be the end of the problems for Zillow. The reason they struggled to flip homes? Their home value estimates, called Zestimates, are not very accurate, something which real estate professionals — but not the general populace — already knew. Zestimates are a major offering of Zillow, and if they wanted anyone to trust them, they’d have to use their Zestimate as a baseline for home values. But that led to losses, as Zillow ended up purchasing homes for more than they sold them for. Their gamble didn’t pay off, and now their poor estimating algorithm has been exposed anyway.
Photo by Manik Roy on Unsplash
More: https://journal.firsttuesday.us/zillow-exits-home-flipping-after-getting-burned-in-hot-market/80928/