Tips for Online Rental Marketing

Technology has made it easier than ever to secure a tenant for your rental property, as long as you’re making good use of the technology. There are several websites that you can use to help spread the word about your listing. Some of these are websites you may use already for other purposes, and others are specific to real estate. You can even create your own website, though you’ll have to make sure people find out about it.

There’s a number of websites that allow you or your agent to list properties for rent. There’s the local MLS, which would need to be accessed by your agent, but this will also spread to aggregator sites like Zillow and Redfin. Alternatively, you can post to Zillow and Redfin yourself. Other similar websites include Zumper, HotPads, and ListHub. Make sure to verify the information after a property is listed, since automated systems can get things wrong. In your descriptions, include certain frequently searched keywords, like the school district, amenities, area, and some basic features.

Email campaigns still work, but it’s not the only way to expand your reach. Social media websites are excellent at this. It’s especially necessary if you’ve created your own website. The obvious ones include Facebook and Twitter. perhaps less obviously, you can post pictures or videos of your property on Pinterest and Instagram. You can also reach out to your network on LinkedIn.

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