What buyers want and what they’re able to get isn’t always the same thing. Buyers nowadays are frequently settling, due to high prices. However, their search keywords are a decent indicator of what they want, even if it’s just wishful thinking. And what they want right now is outdoor living, except from the comfort of their home.
The number 1 most searched home feature is a swimming pool. In fact, buyers currently seem rather obsessed with water. If they can’t get a pool or hot tub, many are happy with a view of the water, and it doesn’t necessarily need to be an ocean view. The second most searched term is a view of rivers, and beaches, waterfronts, lakes, or really any kind of water is a popular view. Buyers are also looking for other types of outdoor amenities, such as horse facilities, boating facilities, golf, tennis, and basketball. And of course, they search for a large lot or outbuildings to accommodate all these features.