You’ve heard of first-time homebuyers. You don’t hear as much about first-time homesellers, even though of course they must exist. But now there’s reason for them to make the news. It turns out a significant number of homeowners in the younger generations — Gen Z and Millennials — are already looking to sell, despite also being the predominant first-time homebuyer generations. This includes 44% of Gen Z homeowners and 35% of Millennial homeowners.
With both first-time homebuyers and first-time homesellers being mainly between the ages of 18 and 41, agents really need to focus their marketing efforts if they want to do business with them. That requires knowing what people in this age category are looking at in terms of marketing. 59% of Gen Zers and 65% of Millennials consider social media marketing to be important for a real estate agent. Fortunately, this isn’t likely to ostracize other cohorts, since 58% of Gen Xers and 60% of Baby Boomers are in agreement. Agents that don’t have social media presence and are struggling to find deals may want to rethink their strategy.