How Generational Preferences Affect The Real Estate Market

If you’re planning to sell your home, or just want to be informed about current trends, you may want to know about present day homebuyers’ preferences. The problem is that looking at general trends only tells you about the largest cohorts of homebuyers, which are Millennials and Baby Boomers. Not only do these two groups have vastly different preferences between each other, it also ignores Gen X and the admittedly small group of Gen Z homebuyers.

Knowing the demographic makeup of your region can help you to understand what the people in your area are looking for. Alternatively, knowing what other cohorts desire can help tailor your choices to attract people to your home. There are certain things you cannot change, such as the walkability or access to public transportation in your neighborhood and presence of nearby parks or schools. However, if you know which types of people are looking for the sort of things that exist where you are, you can base your decisions about things you can change based on that group’s preferences.

Currently, Baby Boomers are not in the business of buying large, fancy homes. They’re looking to downsize, or remodel a home to suit their personal needs. They also generally want a healthcare facility nearby, since their age can lead to medical complications. Gen X is looking for a mix of business, family care, and leisure. Many Gen X people are working and also spend time caring for their aging parents, which leads them to want either nearby parks or recreational facilities to improve their work-life balance, or a suburban or rural lifestyle if they work from home. Millennials are the largest cohort of potential homebuyers, but they also can’t currently afford expensive homes. Rising housing costs mean Millennials are currently transitioning from renting to their starter homes, since many of them have had their initial homeownership plans delayed. As for what they’re looking for, they’re big on technology and sustainability, and prefer easy access to employment hubs via either walkability or public transportation. The group of Gen Z homebuyers that are actually able to afford a home have probably not been much affected by delays, so their digital native and eco-friendly identity is even more pronounced than in Millennials. They prioritize energy efficient homes, smart technology, and cultural diversity.

Photo by Nathan Dumlao on Unsplash

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